Promomtional items can be used as thank-you gifts for your customers or clients, incentives, awards or prizes, advertising specialties, or in any number of other ways. They are also an excellent and affordable way to build brand awareness, generating a higher consumer recall rate than TV, print, and online advertising!A 2008 study by the Advertising Specialty Institute found that:•More than 8 out of 10 respondents remembered the advertisers of the promotional products they’ve received•62% of respondents have done business with the advertiser on a promotional product after receiving the item•Of all promotional products, 54% of respondents recall owning specialty pens/writing instruments, followed by shirts, caps, and bags, as most recalled items•81% of promotional products were kept because they were considered useful, and more than 75% of respondents kept their items for more than six monthsLike / Follow Us: